By Carl Lukings
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April 29, 2020
It seems that every business out there wants to be everything to everyone. You can buy a bar-b-q at the grocery store, clothes at a car dealership and scented candles at the hardware store. It's very confusing. Do you remember when clothing stores sold clothes and computer stores sold computers? And record stores sold more music than they did movies! Oh those were the days, when things made sense. I suppose some of these make sense. I mean the guy at the car dealership should know something about what to wear so you look good when you're driving a new car. And the grocer probably knows something about using a bar-b-q, right? This all brings us to the "closer to home" discussion, what does a guy who is a good guitar player know about sound systems? And is the musical instrument shop the best place to buy sound equipment? I could fill this page with all the reasons why buying a sound system from a musician is a bad idea and I could give you all kinds of examples of customers who've come in voicing regrets of purchases they've made because they bought the wrong thing or an inferior piece of gear because "it was a good deal and they had it in stock." But that seems like the wrong approach. Instead I'm hoping that between this post and our next we will be able to give you some insight into what it is that we do at Horizon and what makes our audio system designs different. A logical place to start. Every design begins with the client's needs. That might be surprising to some, but we never start with equipment, we start with a needs analysis. In some instances this begins on paper with a complete survey we go through with the client. In other cases it's simply a discussion around what your goals are, who the users are, how you need to use the system and what your expectations are regarding quality, longevity and value.